Zero waste is an ideal that might be challenging. The way society and consumption are organized makes it complicated and time-consuming for responsible consumption. For instance, if you want to cook your own jam, it will take a lot of time and effort and not everyone can afford it. Besides, with the rising living standards, we have accumulated and will accumulate more waste if we continue to consume the way we currently do. The shift in living styles towards an urban, consumption-oriented and hypermobile society generated an increase in waste, especially in the last 20 years. Between 2000 and 2010, total domestic material consumption rose from 48.7 billion tons to 71.0 billion tons. This is partly due to the emergence of East Asian countries (United Nations, 2017). And by 2050, we will be 9,8 billion human beings on Earth, according to the UN.
It would be easy to feel overwhelmed and useless seeing those figures. But something is happening in mentalities. There is revolution in progress. All around the world, individuals and communities are getting aware of this global issue that we should take advantage of in order to be more united to tackle it. With the will and power of communities, boycotts and a rising demand of zero waste packaging and bans on single-use plastics, a brighter horizon is possible.